Embark

Companionship on the adventure within.

William Michelson started Embark to help people move beyond their symptoms, connect with themselves and reconnect with the world around them. He sees therapy an opportunity to gain deeper insight into themselves, working through their pains and connecting them with the unique adventure within. This unique adventure is the inspiration behind the logo - the fingerprint is something that is unique to each of us. However this one also contains a hidden landscape with a figure reaching the summit of their journey and taking in the view.

“Working with Sam was one of my favourite experiences in starting my business. While I knew a lot about the work I wanted to do, I felt like a fish out of water in trying to convey that vision to the world. Sam stepped in and had brilliantly fun exercises available to refine the ethos, brand, and design of my company. Sam created a fun, warm, and inspiring atmosphere that helped get more out of me than I would've been able to do on my own. I've received many compliments on the branding and design work he did and I know it makes an impact on people who are deciding whether or not to work with me.”

William Michelson
Founder